Learn How To Speed Up Your Web Pages To Earn More SALE With These 9 Simple Tips!
When you use digital marketing strategies, you attract new leads to your website. You put in the time, money, and effort to get leads to visit your site and learn about your business. This effort can go to waste if your landing pages don’t load quickly.
Nobody wants to visit a page that loads slowly, especially if you’re on a mobile connection. Therefore, you need to ensure that you’re doing everything you can to optimize your pages to load as quickly as possible. Slow-loading pages result in leads leaving your page and choosing the competition. So, if you’re going to draw users to your site and convert them into customers, you need pages that run quickly.
More and more users are using the internet through their phones and with that often comes a slower connection and a different screen size. Google knows this, and that’s why they use page speed as one of their key ranking factors.
Understanding how speed affects user experience is going to be incredibly important to you and your website moving forward. You can now do this efficiently and in a fully integrated manner with the PageSpeed Insights platform.
The Google PageSpeed Insights Tool will analyze your page and point out key areas where you can improve your page so that it will load faster and therefore rank higher in the SERPs.
What Are Google PageSpeed Insights?
Let us look at what is Google PageSpeed Insights!
Google PageSpeed is a family of tools by Google Inc, designed to help a website’s performance optimizations.
It was introduced at Developer Conference in 2010. There are four main components of PageSpeed family tools: PageSpeed Module, also known as mod_pagespeed, PageSpeed Insights, PageSpeed Service, and PageSpeed Chrome DevTools extension. All of these components are built to identify faults in a website’s compliance with Google’s Web Performance Best Practices, as well as automate the adjustment process.
New Upgrade Made On 10 Jan 2018
On 10 Jan 2018, Google rolled out with a really nice new PageSpeed Insights tool upgrade that in many cases shows the real-user page speed metrics based on Chrome user data. But in many cases, the report shows “unavailable” mostly for smaller sites that get less traffic than a larger site.
Why is Google showing “unavailable” – simply because they do not have enough data to measure the page speed of that page yet. Google explains:
“PSI uses data from the Chrome User Experience Report, which provides speed data for popular URLs that are known by Google’s web crawlers. If the speed data for the queried URL is not available in the CrUX dataset, we recommend using Lighthouse to run a synthetic performance audit to estimate page speed, and investigate page optimization recommendations provided by PSI and Lighthouse.”
For my site, as I said, it gets an unavailable message, because it gets a lot less traffic than a news site like this one:
How Speed Affect Your Website
Very often you will find that your site is much slower than you think and this becomes very irritating. When web pages load slowly, they give users a bad experience, and people will not wish to revisit the site.
How Can We Optimize PageSpeed?
It is important that you should give due attention to your site so that you can improve the user experience. In case, your site takes too long to load; it will affect its search engine optimization ranks online. The following are 9 simple tips via which you can use to boost the loading time of your web pages.
1. Optimize your images
When you work on improving your site’s speed, one thing you’ll need to adjust is your images. Big image files are a common culprit for slow-loading pages.
The best way to handle your images is to compress them. You can compress images to make the file size smaller without compromising on the quality at all. This is an efficient way to ensure that you can keep your current photos.
You can also improve your site speed by minimizing the dimensions of your photos. Your photos should be tailored to fit into your website’s design. By setting a dimension limit, you reduce the size of the photo to load your site faster.
These popular plugins that can help you to reduce the size of your images are WP Smush, EWWW Image Optimizer, Compress JPEG and PNG images.
For the removal of white spaces from your code, you do not have to go through them manually. You may use the plugin called WP Minify and W3 Total Cache as they can manage these white spaces while you are operating the website.
3. Reduce Requests
When visitors visit your web page on your site, its corresponding files are sent to the browsers of visitors. They include images which have to be loaded.
To accelerate the speed of your site, you can optimize tables of the database. This will help free space and improve the smooth running of your database. These databases tables may be optimized manually with the aid of a plugin.
The WP-DBManager permits you to repair, optimize, backup and restore your WordPress database. You can also utilize the WP-Optimize tool that helps in cleanup and promotes optimization of your website. With the aid of this plugin, you effectively can eradicate revisions in posts, spam comments, trash items and other comments that are unapproved.
4. Use a content delivery network
If you want your pages to run more efficiently, you need to use a content delivery network (CDN). A CDN is important to your audience because it makes their experience on your site better.
This CDN is important to your audience because it enables them to access your information quickly and efficiently. They go to your site and get the information from the server that is closest to them. Instead of relying on your server, they can gather information from the closest server, which makes it easier to load your pages.
Think of it this way: If your business is in Florida, imagine how long it would take for your page to load for someone in Singapore. If they’re relying on your server, it would take entirely too long for the page to load for them. Instead of relying on your server, they can use a server that is closest to them in Singapore.
This ensures that your website runs quickly and efficiently for your audience, regardless of their location.
5. Optimize your site for mobile
Responsive Design is becoming increasingly important as mobile usage increases. It is important that your site is optimized for mobile users so it looks great and functions well no matter the device someone uses to view it.
You don’t want mobile users to wait for the desktop version of your site to load. It will take longer and won’t be properly formatted for your audience. Responsive design ensures that your site is suitable for mobile users and that they can access information easily.
Therefore, it’s imperative for you to select a lightweight and responsive theme that does not cause too much of pressure on your site. You effectively can get a plethora of themes that help you speed up the process faster.
6. Enable browser caching
When you visit a site, you may notice that the elements take time to load. These elements as stored in the cache of your hard drive. This is temporary storage, where the site remembers all the elements you’ve downloaded from that site.
By enabling browser caching, you make it easy for your page to load the next time someone visits. It allows the site to load the information quickly because the information is already temporarily stored.
Enabling browser caching will help you reduce your load time and keep users engaged on your site.
There are handsful of cache plugins that provide you with countless advantages in the web development process to boost the speed of your website, you should try plugins like the WP Super Cache, W3 Total Cache, etc. They will automatically clear the cache that has been built on your website and accelerates its speed They make your site lighting fast.
7. Reduce redirects
As you improve your site, you’ll find that you are often deleting or moving pages. As a result, you take the steps to create redirects that direct users to the new page. It’s a great fix to prevent users from clicking on broken links.
The issue arises, however, when you have too many redirect links. To prevent this, keep your redirects to a minimum. Only use them where they are necessary and eliminate ones that are not needed. You can use Broken Link plugin to fix these issues.
8. Reliable hosting plan
It is essential for you to choose a reliable hosting company when it comes to your site. This will help increase its speed or reduce it. Some of the best web hosting companies are Hostgate, DreamHost, Kinsta, Bluehost, A2 Hosting, etc. They offer you the best services for your WordPress website. With the aid of a good hosting plan, you effectively can improve the speed and the loading time of your web pages with success. This increases functionality.
9. Use external hosting platforms
In addition to a CDN, you’ll want to use external hosting platforms to upload your larger files. This is important if you want to include videos on your site.
Videos take up a large amount of space. It will take your site too long to load and even if it does load, the video will not consistently play all the way through. By using accessing files via external servers, you will dramatically reduce your site’s speed.
To avoid frustrating your audience, you need to upload your videos to an external hosting platform. For example, the most popular external hosting platform is YouTube. You can upload your video to one of these platforms and embed it on your site.
All in all, you should limit your page visitors’ headaches by using external hosting platforms. Doing this will keep your page running quickly and efficiently.
Therefore, it is crucial that you apply the above 9 simple tips to optimize your site’s page speed so you can reach leads who are interested and engaged with your page. The faster your website loads, the better the user experience. The faster your website loads, the better rankings you’re going to get. And the faster your website loads, the more money your business is going to generate as a result.
What do you think of in term of PageSpeed, how its affected your website’s performance. I am delighted to hear it from you