Optimizing your website and blog is the key element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your website and to direct them towards your sales funnel.
Since the optimization field is ever-evolving, some practices are proving effective, while others are harmful in the long run. Let’s review the top 15 common SEO mistakes you should avoid so your business’ website will bring the desired results to match your efforts. (And if you’ve already made them, not to worry, you can make changes and move forward with your SEO strategy).
15 Common SEO Mistakes To Avoid
SEO Mistake #1: Not using keywords correctly.
Optimizing is all about the keywords that you want your website to rank for. But are you are choosing the right ones?
One of the most common mistakes in selecting keywords is neglecting the preference of search engines and users for long-tail keywords. It’s best to do your background research carefully before you start the optimization. Using tools like the Google AdWords KeywordPlanner, Google Trend, SEMRush or Jaaxy.com can help immensely in putting your finger on the pulse of trending and adequate keywords.
I have been using Jaaxy Keyword Research Tool for my keyword research to drive SEO and PPC campaign. So far, it has done a wonderful job. Get a free try to you see how powerful the system is?
SEO Mistake #2: Using Keyword Stuffing
You might think using your target keywords in every sentence of your content would boost your ratings. That strategy couldn’t be more wrong. In fact, going overboard with using keywords is termed as spammy by search engines, which means it actually hurts your SEO performance.
In fact, Google is employing a special semantic search called Latent Semantic Indexing (LSI) to recognize your content’s topic without the need for stuffing your content with repetitions of your target keywords. As long as your content sounds natural and reads easily, the chances are you have not overused your keywords.
SEO Mistake #3: Creating Content That’s Not About Your Keywords
Another common pitfall in SEO optimization is producing content that is not actually about your keywords which termed as low quality content. Search engines like Google, Yahoo and Bing want to serve their users with the most relevant content for people’s search terms. Thus, if your content does not answer user needs, it won’t rank well and you don’t get traffic.
Your primary goal should be to produce content that truly corresponds to the questions and needs of your target audience, including using the right search terms. Then search engines will be able to trace your content as matching the keyword you are optimizing for.
SEO Mistake #4: Publishing Non-Original Content
This next typical mistake is related to the quality of your content. While duplicating texts was a common practice back in the day, today search engines penalize this approach. Copying and plagiarizing content is seen as a spammy practice and is highly discouraged and search engines penalize this approach.
Instead of ripping off copy from other places or using software that ‘spins’ the content into a new shape, it’s worth investing in creating original and unique content. This is the only way to make sure your website get ranked well.
SEO Mistake #5: Skipping Title Tags & Meta Descriptions
Optimizing your content does not finish once you include a target keyword in your articles. Title tags and meta descriptions are essential elements of SEO that should not be forgotten. Skipping them means a huge missed potential for your content. These optimizing factors are considered by search engines when crawling your website, so if properly done, they can improve the performance of your content. Remember to put in Keyword in your Meta Title and Description.
SEO Mistake #6: Non Alt Tag on Images
Another technical detail that content marketers sometimes forget is including image tags. The alt tags of the visuals you include in your content are important, as they are another sign of how you are targeting articles. Search bots cannot see the pictures – but they can read the alt tags and add this information in the way they index your pages.
SEO Mistake #7: Missing Quality External Links
To get the best from SEO, content marketers today should grasp that the quality of external links included in content is more important than their quantity. That’s why it’s better to make sure you link to relevant, well-ranking websites with solid reputations – not just any site. It’s also useful to link back to sites that have linked to you, as this brings back traffic in the future.
SEO Mistake #8: Going Astray with Your Internal Links
There are also common mistakes when including internal links, make sure you don’t include your top post/page internal links just for the sake of having them in an article if they don’t match the topic and focus of the piece.
It would not be appreciated by your audience and search engines will treat it as a fraudulent practice.
SEO Mistake #9: Not Investing in a Fast and Mobile-Friendly Experience
SEO optimization is not only about content and keywords. It’s also about the quality of your website, particularly its performance on mobile devices, which are users’ top choice today. Google and other search engines can recognize when your website is not mobile-friendly and your rating can be downgraded.
It is paramount important that your Website is Mobile-Friendly to meet today’s highly demand of mobile users.
SOE Mistake #10: Not Using the Power of Influencers for Social Media Interactions
Optimization has a social dimension as well. When you are sharing your content on social media, one of your main goals is to get the attention of users who have a significant online influence. This means their content gets noticed by both your target audience and by search engines. That’s why it’s important to create relationships with such ‘power users’ and to use their credibility to promote your content.
SEO Mistake #11: Trying to fool search engine spiders.
Search engines are a lot more sophisticated than most of us realize. They recognize – and penalize – hidden text, keyword spamming, and cloaking, which is showing different content to the search engine spiders than to your visitors. All of these practices only serve to hurt your page ranking and can in fact cause your website to be banned by the search engines, which means no one will find you – and no traffic means no profits.
SEO Mistake #12: Using Flash
Flash is a great presentation tool and can be dramatic and effective if used sparingly. It’s particularly appropriate if you have a media related website and want to demonstrate your industry savvy. However, for most website owners it’s just not necessary and can harm your page ranking. Search engine spiders cannot read content embedded in Flash files, which means they’re not recognized or indexed.
SEO Mistake #13: Using Your Company Name (and Only Your Company Name) As a Title Tag
Unless you’re branding your company name, your company name shouldn’t be the only element in your title tag. Feel free to include it, however it’s also important to use your primary keyword for each webpage title tag. This is more useful for your customers and helps the search engines identify the various pages on your site.
SEO Mistake #14: Using A Splash Page
A splash page is a web page with a large graphic or company logo, and a link to enter the site. This is an ineffective strategy for a number of reasons:
* No keyword rich text on the page, nothing for the spiders to index.
* Only one internal link on the page
* These pages often have a redirect which often causes spiders to ignore them
If search engine optimization is important to your business, you may need to forgo the splash page. Your home page should be easy to navigate, content rich, and link visitors and spiders to other main web pages.
SEO Mistake #15: Forgetting About Analytics
Last but not least, the only way to know if your SEO optimization and content efforts work is to track their progress. Many marketers would disregard the numbers, but this is a serious mistake. Setting up and regularly reviewing your analytic is essential for your optimization results.
Google Analytic and Google Webmaster Tools are just two of the main tools you can use to measure and get an overview of your website’s performance. With their help, you can see how your optimization is working for the different kinds of content and using various strategies you are trying out.
But don’t forget about Bing and Yahoo, both represents 33% market share on Search Engines. Setup your Bing Webmaster Tool, as well to track your website progress.
How To Fix SEO Mistakes
In general, the majority of search engine mistakes are reversible or fixable. If you’ve committed a few of these mistakes, simply correcting them can increase your page ranking almost immediately. Take some time to evaluate your SEO strategy and eliminate these SEO mistakes.
If you want to know more how to boost your site ranking fast by applying the on page SEO metrics, You are also welcome to read my post “7 Proven Steps To Rank Your WebSite Faster.
I hope this article is helpful to you and please share it to your friends or associates. If you have any questions, please leave your comment below and I will get back to you soon. I love to hear it from you!