SEO is a great strategy to drive traffic to your website. There are many concepts to consider when optimizing your website and often finding the proper mix of strategies takes a bit of trial and error. With that said, here are a few things to consider when optimizing your Website SEO:
One of the major contributing factors to a website’s ranking is how relevant the content is to the user’s search. This means creating quality content that provides value for your intended user. Creating original content, whether it be charts, articles, or images, will always be the best choice. It’s also important to consider that your content should follow the theme of your website, it is difficult to drive traffic if the content story on your blog is inconsistent, as your will confuse readers and won’t generate a lot of repeat visitors.
2. Title Tag Optimization:
The Title tag is the ﬁrst description of the page that search engine users will read, and it is extremely important to both users and search engines that it contain the keyword they are searching for. This will not only help to improve rankings, but can signiﬁcantly improve your click-through-rate as well. The idle Title Tag length is 50–60 characters but Google allows up to a maximum of 77 characters.
3. Meta Description Optimization.
While an SEO meta description won’t increase a page’s search rankings on its own, the results of a well-crafted meta description can boost a page’s rankings. When a link is frequently clicked on in, it sends signals to search engines telling them that a page is important and has relevancy that users prefer.
This makes having a detailed, relevant and eye-catching meta description much more important. In short, the better your meta description, the more likely it is for your to have good click through rates from organic search.
Meta descriptions should adhere to the following guidelines:
– Be unique and relevant to that page.
– No more than 320 characters in length including spaces and punctuation (230 – 320 is ideal), but no less than 51 characters (Google considers 50 characters or fewer to be too short).
4. Header Tags:
The h1 tag refers to the title tag. Its is very important because header tags gives the information about the content of the page to google bot.
– There is usually only one H1 on any page.
– Sub-headings should be H2’s, sub-sub-headings should be H3’s and adding a focus keyword in a relevant way to a content is a good practice.
5. ROBOTS.txt Analysis:
Website owners use the /robots.txt file to give instructions about their site to webrobots; this is called The Robots Exclusion Protocol.
The “Disallow: /” tells the robot that it should not visit any pages on the site.
6. XML Sitemap Analysis:
A Sitemap is an XML file that lists the URLs for a site. It allows Search Console to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.
7. Keyword Count Analysis:
It is absolutely critical to a site’s ranking success to perform SEO-centric keyword research and to establish a core, site-wide keyword focus. A site should be built to target relevant, searched for keywords throughout the site.
Without this it becomes extremely difﬁcult if not impossible to rank for competitive, non-branded terms. Ideally keyword research should be incorporated into the development of a website at its earliest stages. The major search engines have clearly stated that each page on a site needs to have one main topic.
The best way to achieve this is to assign one relevant keyword with good search volume to each page on a site, and then write the content of that page to focus on that keyword and other closely related terms.
8. Image SEO Optimization:
When it comes to SEO, it’s important to use acceptable keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is absolutely crucial for image optimization.
Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names.
When your optimize an image, make it as small as possible – in terms of download size – by using the right image compression. A well-optimized image also has the right name and alt text, so it’s optimized for search engines too.
9. Link Optimization/Analysis:
This analysis addresses the key linking related issues found on Website. Implementing the recommended changes should provide valuable SEO beneﬁts to Website. There are 5 main linking topics covered, as follows:
i) Backlink or Inbound Followed Links
Backlinks, or inbound links, are a form of off-page SEO where you earn links from other websites that direct readers to your own site.
ii) Linking Root Domains
Linking Root Domains are the number of unique domains linking to your domain or page. Multiple backlinks from a single domain will be grouped and counted as a one linking root domain
By filtering incoming links based on root domains, you get an accurate overview of your backlink profile.
iii)Authority and Trust
Links that come from websites that are regarded by search engines as a reputable, trustworthy site will have more value and weight when they link to your website.
iv)Social Media Mentions and Visibility
One of the best ways to get more momentum and visibility in social media is to leverage people who have already achieved it.
v) Competitive Link Comparison URL Analysis.
Competitive analyses allow you to directly crawl your competitors’ sites to discover valuable backlink opportunities that they may be using to outrank you organically.
Ideally, no URL should be longer than 100 characters in length. If possible, create shorter URLs for any pages that exceed this limit (if your change a URL, 301 redirects will be necessary).
The attached site crawl report in the Search Console will help your to identify the URLs in need of optimization. That said, keep in mind that this is far from a critical issued, and could safely be ignored.
10. Speed Analysis:
Page load speed ofﬁcially became a part of the Google search ranking algorithm. For usability reasons, best practices dictate that a web page should load within 1-2 seconds on a typical DSL connection.
However, according to Google Search Console (aka Google Webmaster Tool) data a load time of 1.4 seconds is the threshold between a fast page and a slow page. That means, ideally, that every page on your website should load in 1.4 seconds or less, to receive the maximum SEO beneﬁt for fast loading pages.
In addition, it will be even more important the loading speed of your Web due to the continuous increase of the use of the smartphone to surf the Internet, so take care of this aspect if your do not want to stay behind.
Now that your’re fully convinced on why it’s important to have your SEO done properly, it’s time to know how exactly SEO does its wonders. It all really boils down to one thing: getting your website more traffic, and more of the right kind of traffic.
Let’s take a deeper look at how SEO helps your business:
1. Improved search engine ranking – SEO improves your search engine ranking. And the higher your rank, the more helpful SEO becomes!
2, More leads – Traffic gives you lead and leads give you sales. Simple!
3. ART of SEO – SEO, when done properly, gives your website: Authority, Relevancy and Trust. These things are critical in building your website’s long-term online presence.
4. Brand awareness – Appearing constantly on searches allows your brand to better stick in users’ memories. Putting your brand/Content in a better position to convert.
5. Social media visibility – This goes hand in hand with the previous point. Not everyone who visits your website will net your a sale. But your can use traffic to further increase your online presence by placing social media sharing links throughout your website. What better way to be known than through online word of mouth?
6. Better ROI – SEO is frequently touted as a cost effective way of marketing especially when compared to traditional sources of marketing, even better when coupled with pay-per-click advertising!
7. SEO works 24/7 – While SEO isn’t a one time set-it-and-forget-it thing, it’s also not a person. As long as your keep your website’s SEO up-to-date with modern trends and best practices, it will keep giving your website more traffic!
Thank you for reading this article and I love to hear from you how do your optimize your website SEO by leaving your comment below: