In reality, whether we’re in an offline or online business, the ultimate goal we all want is the same thing – Growth
We just may be focusing on different aspects of growth (growing your site traffic so that you can do high paying sponsored content or growing your community to reach new buyers for your product).
Whatever your main goal is right now, there are ten things you can do to get better results from building an online business or increasing your business’ presence online.
Here is my 10 Strategies To Grow Your Online Business
1. Invest In Yourself
In the early stages of your business, the most prominent way to boost your business is to put in the effort. Your online persona is just as vital as the brick-and-mortar storefront. Whether it’s creating content that engages the audience or messaging fans on Facebook, it takes work to become a success.
Although, you’ll likely see a very lean profit margin (or no profit at all) in your startup, it’s critical to make sure that you’re redirecting any revenues back into the company. It’s vital to invest early and heavily to accelerate growth.
2. Be Clear Who Is Your Core Audience
We should focus on a specific target audience instead trying to reach the whole world. Determine and segment your target market, otherwise your marketing efforts will be scattered because you’re not speaking to the right audience. The more specific you can get with your target audience, the easier time you’ll have marketing, which is what ultimately grows your business.
Focus the business directly on your target audience and make sure you’re branding and messaging should be very clear.
3. Do Research, Constantly
The online space is ever-changing and evolving. It is vital that you stay on top of your research when growing your business online. Take appropriate courses, attend conferences, and regularly conduct online research to stay on top of the inner workings of the online world.
For example, Google just launched their ad blocker and there are things, we as site owners, need to know to ensure we are operating accordingly. If you aren’t on top of the rules and regulations, your site visitors may not be seeing your ads. As a business owner, you have to constantly grow and learn. Don’t ever think you know everything there is to know.
4. Built Trust, Don’t Clone Others
Customers will purchase from some they know and trust. But, trust is not something you get instantly. It is built on good, reliable behavior over time. You can’t ask for trust, you have to earn it! Don’t copy or clone other success model but use your own framework that work. Let your voice come through, and build a business that’s truly yours.
5. Keep Your Website Simple
Keep your site simple, clean and easy to navigate, whenever someone visits your site make it easy for them to find the information they want. So does your business, keep it simple, too.
Learn the biggest struggles your target audience is facing. Streamline your products and services that help solve their problems. Rinse and repeat. Yes, it can be that simple to create a solid foundation.
6. Good system
You need a good system in order for your business to run smoothly and create space for growth. Work out what your business needs then implement it to allow the space for your business to grow.
7.Don’t Waste Too Much Time on Social Media
One of the beautiful things about social media is how effective it is without actually spending money unless you want to create ads. It’s free to create a profile on most platforms like Facebook, Twitter, Pinterest, Instagram and can easily put the business in front of thousands of potential consumers and be sociable. Stop! Don’t exclusively rely on social media.
While we can’t ignore social media, don’t make it your number one strategy for traffic and leads. The bottom line is that you want to build your business on your platform, not someone else’s. You want people to sign up to your email list, and interact with you personally, not just on social media. You must have your own email database for future campaigns.
8. Steer Clear Of What Everyone Else Is Doing
The shiny object syndrome is the downfall of many online entrepreneurs. Stop it. If your strategy is to utilize Facebook and Twitter or Email Marketing, stick with that no matter what everyone else pops up with. “We’ll grew your traffic in 30 days with this ONE strategy!” Yup, I am sure you’ve seen headlines like this and ran for it. Don’t.
When you stop focusing on whatever you have been doing for the past to pick up an entirely new method, you are setting yourself back. Sit down, and evaluate where you’re at in your entrepreneurial journey, and stick to what will help you where you are.
Don’t fall victim to information overload because it can easily keep you from making progress. The speed of implementation is what makes you successful in business.
9. Get Physical – It’s Time To Network
Invest time to build your networks through attending local events– it’s not what you know but who you know. Networking allows you to build relationships with other people within the local community and encourage them to refer customers to you through word of mouth.
10. Keep Pushing Towards Your Goals
At the end of the day, if this is your passion and it is something you want to succeed, you have to determine right now that you’ll keep going no matter what. Perseverance is what makes your business grow. Even if you haven’t made the process you wanted to make at this point, you can’t give up. Remember why you started and keep that as your driving motivation for whatever you face.
Being an entrepreneur is tough and whoever makes it look easy is a phony. You will have your moments but push through until you find what works best for YOU.
This takes time to build, be patient. With focused effort, you can build a successful online business or grow your business’ presence online. Use these ten strategies to optimize your building efforts. Have patience, and build something that helps your target audience. Focus and you will succeed.
Now is your turn, how do you plan to grow your online business? I love to hear it from you!